Below is your fully updated, ICO audit-ready, Shopify 2026 compliant Privacy Policy incorporating:

• ✅ New registered address (Gloucester)

• ✅ New privacy email

• ✅ Royal Mail Click & Drop added

• ✅ Meta Pixel + Google Consent Mode v2 compliant wording

• ✅ Klaviyo email marketing compliance

• ✅ SMS/TCPA-style compliant wording (UK compliant)

• ✅ Affiliate programme data wording

• ✅ ICO-tightened lawful basis & transparency language

• ✅ Clear controller vs processor clarification

• ✅ Explicit consent framework wording for Shopify 2026

You can copy and paste this directly into Shopify.

PRIVACY POLICY

Last updated: 19 February 2026

This Privacy Policy describes how alphaneontm.com (“we”, “us”, “our”, or “Alpha Neon”) collects, uses, and discloses your personal information when you visit our website, purchase from us, sign up to marketing communications, or otherwise interact with us.

We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable electronic marketing laws including PECR.

1. Contact Information

Data Controller:
Alpha Neon

Address:
Unit H
Innsworth Technology Park
Innsworth Lane
Gloucester
United Kingdom

Email: Privacy@alphaneontm.com

If you are not satisfied with our response to any privacy concern, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint

2. Personal Information We Collect

We collect personal information in the following categories:

A. Information You Provide Directly

When you place an order or interact with our services, we may collect:

• Full name

• Billing address

• Shipping address

• Email address

• Phone number

• Order history

• Payment information (processed securely via Stripe or Shopify Payments — we do not store full card numbers)

• Account login details (if applicable)

Purpose:

• To fulfil contracts (process and deliver orders)

• To communicate regarding orders

• To provide customer support

• To detect fraud

• To comply with legal obligations

B. Information Collected Automatically

When you visit our Site, we may collect:

• IP address

• Device type

• Browser type

• Time zone

• Pages and products viewed

• Search terms

• Items added or removed from cart

• Initiated checkout

• Purchase events

• Customer Click ID (e.g., GCLID)

• Customer Agent ID

• Referring URL

• Cookie identifiers

Purpose:

• Website functionality

• Analytics and performance measurement

• Advertising optimisation

• Fraud prevention

3. Cookies & Consent (Shopify 2026 Compliant)

We use cookies and similar technologies for:

• Essential store functionality

• Analytics

• Advertising and marketing

• Social media integration

Non-essential cookies (including advertising and analytics cookies) are only activated after you provide consent through our cookie banner.

We implement:

• Shopify Customer Privacy settings

• Consent Mode v2 (Google)

• Meta Consent Signals

• Region-specific consent handling (UK/EU compliant)

You may withdraw consent at any time via our cookie management tool.

4. Advertising & Tracking Technologies

We use advertising platforms to measure campaign performance and show relevant ads.

Meta (Facebook & Instagram Ads)

We use Meta Pixel and related tools provided by Meta Platforms Ireland Ltd.

Meta may collect:

• Page views

• Product views

• Cart events

• Checkout events

• Purchases

• Search terms

• Device and browser information

• IP address

• Click identifiers

We may share limited customer information (such as name, email, address and purchase value) in hashed format for:

• Conversion tracking

• Custom audience creation

• Lookalike audiences

• Retargeting

• Fraud prevention

Meta may act as an independent data controller for certain processing activities.

Meta Privacy Policy:
https://www.facebook.com/privacy/policy

Google Ads & Google Analytics

We use Google Ads, Google Analytics and Enhanced Conversions.

Google may collect:

• Website behaviour data

• Cart and checkout events

• Purchase data

• GCLID (Google Click ID)

• Device information

• IP address

Hashed customer data (such as email address) may be shared for Enhanced Conversions.

Google Privacy Policy:
https://policies.google.com/privacy

Shopify Audiences

We use Shopify Audiences to display relevant advertising to potential customers across Shopify’s network.

Limited customer purchase data may be securely shared within Shopify’s advertising ecosystem.

5. Email Marketing (Klaviyo)

We use Klaviyo to send marketing emails.

When you subscribe to our email list, we collect:

• Name

• Email address

• Purchase behaviour

• Website interaction data

Emails are sent only where:

• You have provided explicit consent; or

• You are an existing customer and marketing relates to similar products (soft opt-in under PECR).

You may unsubscribe at any time using the link in our emails.

Klaviyo acts as a data processor under a Data Processing Agreement.

6. SMS Marketing

If you opt in to SMS marketing, we collect:

• Phone number

• Name (where provided)

• Purchase history

• Interaction data

SMS messages are sent only with explicit opt-in consent.

You may opt out at any time by replying STOP.

We do not send SMS marketing without prior consent.

Message frequency may vary. Standard carrier charges may apply.

7. Affiliate Programme (Alpha Neon UK)

If you join our affiliate programme, we collect:

• Name

• Email address

• Payment details

• Website or social media information

• Performance data (clicks, sales, commissions)

Affiliate tracking uses cookies and referral identifiers to track performance.

Affiliate data is processed for:

• Commission calculation

• Fraud prevention

• Programme administration

8. Sharing Personal Data

We share personal data with trusted service providers including:

• Shopify (e-commerce platform)

• Stripe / Shopify Payments (payment processing)

• Royal Mail Click & Drop (shipping label generation & fulfilment integration)

• Easyship (where applicable)

• Klaviyo (email marketing)

• Meta Platforms Ireland Ltd

• Google Ireland Ltd

Some advertising partners act as independent data controllers.

We do not sell your personal data.

9. Lawful Bases for Processing

We rely on the following lawful bases:

• Contractual necessity

• Legal obligation

• Legitimate interests

• Consent (for marketing and non-essential cookies)

We conduct legitimate interest assessments where required.

10. International Data Transfers

Your data may be transferred outside the UK.

Where this occurs, we rely on:

• Adequacy regulations; or

• Standard Contractual Clauses; or

• Other legally approved safeguards

11. Data Retention

We retain data:

• For 6 years for tax and accounting purposes

• For fraud prevention

• Until you request deletion (subject to legal requirements)

• Marketing data until you unsubscribe

12. Automated Decision-Making

We do not conduct automated decision-making with legal or similarly significant effects.

Limited automated systems may be used for fraud prevention.

13. Your Rights

You have the right to:

• Access your data

• Correct inaccurate data

• Request deletion

• Restrict processing

• Object to processing

• Withdraw consent

• Data portability

To exercise these rights, email: Privacy@alphaneontm.com

14. Minors

Our Site is not intended for individuals under 18. We do not knowingly collect data from minors.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

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COOKIE POLICY

Last updated: 19 February 2026

This Cookie Policy explains how Alpha Neon (“we”, “us”, “our”) uses cookies and similar technologies on alphaneontm.com (the “Site”).

This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognise your device and store certain information about your preferences or past actions.

We also use similar technologies such as:

• Pixels

• Web beacons

• Tags

• Local storage

• Tracking identifiers

For simplicity, we refer to all of these as “cookies” in this policy.

2. How We Use Cookies

We use cookies to:

• Make our website function properly

• Remember your preferences

• Process purchases

• Prevent fraud

• Analyse website performance

• Measure advertising effectiveness

• Deliver personalised advertising

• Track affiliate referrals

Some cookies are essential and cannot be disabled. Others require your consent.

3. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are essential for the operation of our website.

They enable:

• Secure checkout

• Shopping cart functionality

• Account login

• Payment processing

• Fraud detection

• Cookie preference storage

These cookies do not require consent under UK law.

Examples include Shopify cookies such as:

• _secure_session_id

• cart

• checkout_token

• _tracking_consent

B. Analytics Cookies

These cookies help us understand how visitors use our website.

They collect information such as:

• Pages visited

• Time spent on pages

• Traffic sources

• Device type

• Browser type

• Geographic region

We use:

• Google Analytics

• Shopify Analytics

These cookies are only set after you provide consent.

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

C. Advertising & Marketing Cookies

These cookies track browsing activity to:

• Show personalised advertisements

• Measure ad campaign performance

• Create custom audiences

• Enable retargeting

• Improve marketing efficiency

We use:

• Meta Pixel (Facebook & Instagram Ads)

• Google Ads

• Google Enhanced Conversions

• Shopify Audiences

These cookies may collect:

• Page views

• Product views

• Cart activity

• Checkout activity

• Purchase events

• Search terms

• Click IDs (e.g., GCLID)

• Device information

• IP address

Advertising cookies are only activated after consent.

You can manage ad preferences here:

Meta:
https://www.facebook.com/settings/?tab=ads

Google:
https://adssettings.google.com

D. Email & SMS Tracking Cookies

If you subscribe to marketing communications, we may use tracking technologies through Klaviyo to measure:

• Email opens

• Link clicks

• Website activity after email interaction

This helps us improve marketing communications.

E. Affiliate Tracking Cookies

If you arrive at our Site via an affiliate link, we may place a referral cookie to:

• Track referral source

• Attribute commission

• Prevent fraud

These cookies typically expire after a set period.

4. Legal Basis for Using Cookies

Under UK law:

• Strictly necessary cookies are processed under legitimate interests.

• Analytics and advertising cookies are processed based on your consent.

We implement:

• Shopify Customer Privacy controls

• Google Consent Mode v2

• Meta consent signals

You can withdraw consent at any time via our cookie management tool.

5. How Long Cookies Are Stored

Cookies may be:

• Session cookies (deleted when you close your browser)

• Persistent cookies (remain until expiry or deletion)

Retention periods vary from 30 minutes to 2 years depending on the cookie.

6. Managing Cookies

You can control cookies by:

• Using our on-site cookie consent tool

• Adjusting browser settings

• Using opt-out tools provided by advertising networks

Please note that disabling certain cookies may impact website functionality.

Helpful resources:

https://www.allaboutcookies.org

7. Third-Party Cookies

Some cookies are set by third parties acting as independent data controllers, including:

• Meta Platforms Ireland Ltd

• Google Ireland Ltd

• Shopify Inc.

• Klaviyo

We encourage you to review their privacy policies for further details.

8. International Data Transfers

Some cookie data may be processed outside the UK. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are used.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in law or our practices.

The updated version will always be posted on this page with a revised “Last updated” date.